Superdrug releases ‘Superdrug Obby’ on Roblox
Superdrug, a health and beauty retailer, will introduce a new branded obstacle game called ‘Superdrug Obby’ on Roblox to commemorate their 60th birthday.
The game will be available to play for a limited time beginning May 29th and will consist of three games themed around some of Superdrug’s own brand lines, ProCare, Fruity, and Solait. The unique and exclusive obbies will have players combat spinning electric toothbrushes, bounce across ProCare toothpaste tubes, and fly across floss highwire before going on to the Fruity game. The Fruity-themed game will test players with entertaining fruit-shaped hurdles before allowing them to vote for their favorite Fruity flavor! The final game is a Solait summer and travel-themed obstacle course that tests players’ suncare knowledge.
After finishing all three games, users will enter a virtual Superdrug store, where the 60th birthday celebrations will commence! Players can tour the concept shop, listen to the in-store DJ, and win Superdrug-branded user-generated content to adorn their avatar.
Users who complete all games will be given a ticket to redeem a FREE Fruity shower gel of their choice at any Superdrug shop nationwide.
Exciting Partnership with Roblox
Matt Walburn, Superdrug’s Online Business, Customer, and Marketing Director, commented: “For our 60th birthday, we wanted to celebrate and engage with a demographic that is increasingly drawn to digital entertainment, so we are excited to partner with Roblox and take our first steps into the gaming world.”
The relationship enables us to introduce a new generation to our brand and communicate with them in a more appealing and natural manner.
Dubit is CCO, Andrew Douthwaite, said, “We are pleased to join with Superdrug as they continue their 60-year anniversary with a brand-new Roblox integration. Roblox’s immersive platform allows businesses like Superdrug to connect with younger people in significant ways. We have really enjoyed working with the Superdrug team on this intriguing project.
This cooperation between Superdrug and Roblox demonstrates how businesses can engage with their audiences and develop immersive digital experiences that appeal to modern customer expectations.