Pokimane Launches RTS, a New Talent Management and Brand Consulting Firm
Pokimane, known for her Twitch streaming and YouTube content, is venturing into the business world. Today, she officially launched RTS, a talent management and brand consulting firm, where she serves as the chief creative officer and co-founder.
RTS Aims to Transform the Creator Economy and Esports Industry
Stuart Saw, the CEO of RTS and former SVP of esports at Endeavor talent management, stated that he and Pokimane have been discussing ways to reimagine the creator economy and esports for a sustainable industry. This led to the creation of RTS.
Gaming Industry Experts Join RTS
RTS has assembled a team of gaming industry veterans. Kim Phan, the former product director at Blizzard, joins as the chief operating officer, and Sue Lee, a former Twitch employee, serves as the VP of talent management. Additionally, Kevin Lin, co-founder and former COO of Twitch, will be part of RTS’ advisory board.
Providing Support and Opportunities for Creators
Pokimane is enthusiastic about RTS and its potential to transform the industry for creators. She recognizes the challenges faced by creators without sufficient support to grow their brand and business operations.
With RTS, Pokimane aims to enhance partnership deals, alleviate creator workload, and ensure mutually beneficial sponsorships. Leveraging her own experience in the industry, she hopes to guide new talent and help them avoid common pitfalls and challenges.
RTS Partners with Epic Games and Facebook
RTS has already secured partnerships with major companies like Epic Games and Facebook, signaling its commitment to working with industry leaders for the benefit of creators.