Sportz Interactive Expands Portfolio with UFC Partnership in India
Sportz Interactive (SI), a leading sports technology and content solutions company, has entered into a new client relationship with Ultimate Fighting Championship (UFC), the world’s premier mixed martial arts organization. As part of this partnership, SI will focus on enhancing UFC’s digital presence in India through a comprehensive and forward-thinking social media strategy.
Driving Indian Fan Engagement
SI will utilize its expertise in digital content creation and fan engagement strategies to expand UFC’s reach and engagement on social media platforms such as Instagram, Facebook, and YouTube. This includes creating region-specific content, localizing it for the Indian audience, and implementing it across UFC’s official social media channels in the country.
In January 2024, the partnership saw the successful launch of UFC’s official Instagram account in India. Within the first two months, the account gained over 210,000 organic followers and featured a collaboration with Bollywood superstar Vidyut Jammwal for UFC 298. Overall, there were more than 250,000 interactions and 3+ million views across all UFC India platforms.
Collaboration with Sony Sports Network India
SI also aims to boost viewership of UFC events in the Indian subcontinent through a partnership with Sony Sports Network India, UFC’s official broadcast partner. Together, SI, UFC, and Sony Sports Network will work on pre-fight week build-ups and live event coverage, engaging with celebrities and sports figures, and promoting India’s UFC athletes, Anshul Jubli and Puja Tomar.
Kevin Chang, UFC Senior Vice President and Head of Asia, expressed his excitement about connecting with the Indian fan base and the role SI will play in expanding UFC’s digital footprint in the country. Raghav Mehta, Head of Partnerships & Client Success at Sportz Interactive, is thrilled about the opportunity to enhance UFC’s digital presence in India and create innovative experiences for sports fans.
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Conclusion
Sportz Interactive’s partnership with UFC will not only drive fan engagement and expand UFC’s digital presence in India but also establish the organization as a major player in the Indian market. Both SI and UFC are committed to delivering a unique and tailored experience to UFC fans in India.