NODWIN Gaming Becomes Portfolio Management Company for Global Esports Federation
NODWIN Gaming, the leading South Asian gaming and eSports company, has announced its agreement with the Global Esports Federation (GEF) to become the portfolio management company (PMC) for key global emerging markets. These markets include South and Central Asia, Africa, the Middle East, and parts of Southeast Asia. This collaboration is a significant milestone for NODWIN Gaming as it strives to drive the growth of gaming and eSports worldwide by leveraging its expertise and leadership position in emerging markets.
The Global Esports Federation
The GEF is the organizer of the dynamic and ever-evolving eSports ecosystem, bringing together adjacent industries and a diverse network of global impact partners. Established in 2019, the GEF has grown to include over 155 member federations and engages billions of athletes, players, and fans around the world. It serves as an authentic voice of the eSports community, enhancing the industry’s legitimacy and credibility on a global scale. The GEF plays a crucial role in fostering emerging technological development, user experiences, fan engagement, and brand innovation in gaming, ensuring sustainable growth for eSports and inspiring the world’s hyper-connected youth.
NODWIN Gaming’s Strategic Partnerships
With its strategic partnerships with industry giants and a proven track record of organizing gaming events and lifestyle festivals, NODWIN Gaming has secured the exclusive rights to create and market GEF-licensed eSports events in more than 20 countries. These countries include India, Pakistan, Uzbekistan, Kazakhstan, Dubai, Bahrain, Jordan, Thailand, Vietnam, and the entire continent of Africa. Additionally, as a PMC, NODWIN Gaming also secures non-exclusive rights to host GEF-licensed events globally. This opens up opportunities for synergistic collaborations among the company’s subsidiaries and strategic partners worldwide.
NODWIN Gaming’s recent acquisition of Turkey-based Ninja Gaming positions the company for expansion in Turkey, the Middle East, and North Africa. Its Singapore-based experiential marketing powerhouse branded focuses on the Asia Pacific region. Furthermore, NODWIN Gaming’s equity investment earlier this year into Freaks 4U Gaming, a leading full-service gaming and eSports agency in Germany, allows the company to explore potential opportunities in developing GEF-licensed events in non-exclusive regions through the agency’s extensive European and global network.
Partnership Benefits and Outlook
Akshat Rathee, the co-founder and Managing Director of NODWIN Gaming, believes that the partnership with the GEF will propel the global celebration of eSports and bring new opportunities to the youth in emerging markets. The GEF’s Chief Operating Officer, Mario Cilenti, expressed his excitement about having NODWIN Gaming as the PMC for South Asia, Central Asia, and Africa markets. Citing NODWIN Gaming’s capabilities and extensive experience, Cilenti sees them as ideal partners to advance the GEF’s mission and further engage with eSports communities in key growth regions.
For more information, please visit NODWIN Gaming on X or the official website.