By Saloni Sehmi

Betsson Group Launches Flagship Brand in Italy

Betsson Group is excited to announce the launch of its flagship brand, Betsson, in Italy. This strategic expansion allows Betsson to enter new markets and establishes their commitment to becoming a leading global brand in the industry.

Bringing Diverse Betting Options to Italy will offer customers in Italy a diverse portfolio of betting options. They will have access to comprehensive sports betting markets, a wide range of slots and table games, as well as immersive live casino experiences.

Expanding Global Reach and Sponsorship

The Betsson brand has been expanding its presence globally, particularly in Latin America. This expansion is evident through their notable sponsorships of renowned football clubs such as Boca Juniors and Racing Club in Argentina, and Atlético Nacional in Colombia.

Dedicated to Elevating the Betsson Brand

The launch of Betsson in Italy demonstrates the Group’s dedication to enhancing the Betsson brand and expanding its reach. This expansion allows for greater scalability, benefiting marketing initiatives and global sponsorships.

Ronni Hartvig, Chief Commercial Officer of Betsson Group, stated, “Italy has become increasingly important for Betsson, and we believe this is the right time to introduce our flagship brand. By consolidating our operations under the Betsson brand, we can leverage scalability and position ourselves as a leading sports betting operator in the market.”

Reaffirming Commitment to the Italian Market

The Betsson Group has been successfully operating in Italy for over a decade with its renowned StarCasinò brand. Alongside the launch of Betsson, StarCasinò will continue to operate in the Italian market. StarCasino.Sport is particularly known for supporting various football clubs, including SSC Napoli, Torino FC, U.S. Sassuolo, FC Palermo, AS Roma, ACR Messina, S.S. Juve Stabia, and Italy’s Serie B.

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