BetMakers and GIG Partner to Bring Racing to SportX
BetMakers Technology Group and Gaming Innovation Group have joined forces to provide racebook services on GiG’s Sportsbook Platform SportX. This collaboration involves integrating BetMakers’ Embedded Racebook Solution into the platform.
BetMakers’ Embedded Racebook Solution enables licensed operators to offer a complete racebook that includes betting, form, data, and embedded video. Despite its fast deployment, BetMakers’ solution is comprehensive and powerful, offering expert trading and risk management, a wide range of racing content from around the world, and robust reporting, branding, and promotional capabilities.
Enhancing the Sportsbook Platform
Andrew Cochrane, CBO at Gaming Innovation Group, stated that the partnership highlights their commitment to providing extensive event coverage and an industry-leading sports betting solution. The continuous improvement and innovation of the SportX Sportsbook Platform solidify its potential for exponential growth, offering enhanced functionality, productivity, and expansion. Cochrane expressed their delight in featuring the BetMakers Embedded Racebook Solution as part of SportX for their partners.
Jake Henson, CEO of BetMakers Technology Group, expressed excitement about delivering racing on GiG’s state-of-the-art platform. The SportX Sportsbook Platform provides an exceptional user experience, and the integration of BetMakers’ Embedded Racebook Solution seamlessly enhances that environment. Henson believes that their suite of services will improve the user experience and provide valuable offerings to operator partners. They are eager to collaborate with GiG in promoting horseracing on their platform and contributing to the global racing industry’s well-being.
YouTube video URL:
Note: No YouTube video in the content.