Global Entertainment Powerhouse SkillOnNet Enhances Casino Lobby with Opti-X
The casino lobby of SkillOnNet’s international brands has received an upgrade through the implementation of Opti-X, a powerful Digital-Experience Platform from Optimove. This move aims to personalize user experiences and boost customer engagement by utilizing machine-learning algorithms.
Opti-X, a real-time content recommendation engine, utilizes AI to provide refined search results within the SkillOnNet casino lobby. By analyzing the games previously played by each user, it recommends new games that are likely to be of interest. Moreover, it allows operators to send real-time messages to players based on the gathered data.
Following a year of fine-tuning and optimization, SkillOnNet has rolled out Opti-X across licensed jurisdictions. The company operates over 40 brands in various regulated markets, including PlayOJO in the UK and Ontario, PlayUZU in Spain, Mexico, and Buenos Aires City, BacanaPlay in Portugal, and DrueckGlueck in Germany.
With the implementation of Opti-X, SkillOnNet expects enhanced user experiences, improved customer engagement, and increased retention through personalized recommendations.
Eyal Naor, COO at SkillOnNet, stated: “Opti-X’s algorithms have the ability to understand our customers’ preferences from their first interaction, allowing us to create an amazing lobby service that delivers immediate recommendations. This personalized approach will undoubtedly increase player engagement, retention, and lifetime value.”
Matthew Gilbery, Director of Personalization Offering at Optimove, added: “We are thrilled to partner with a top-tier operator like SkillOnNet and enhance their already outstanding user experience. Our goal is to empower brands to prioritize their customers and earn their loyalty for life. This partnership marks just the beginning of a long and mutually beneficial relationship.”
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