LuckyStreak experiences a transformative year in 2023.

By Saloni Sehmi
LuckyStreak experiences a transformative year in 2023.

When LuckyStreak’s Riga studio opened in 2014, its founders had a vision of standing out in the live casino industry. Now, as the company enters its 11th year, it celebrates a transformative 2023, marked by technological advancements and commercial successes that have positively impacted its business performance.

Investing in Product Quality
To thrive in the competitive iGaming space, it is crucial for games to meet players’ increasing expectations and deliver a high-quality gaming experience. LuckyStreak has prioritized investing in the quality and security of its products, constantly improving the gaming experience, promotion toolbox, and backoffice capabilities.

Exciting Game Upgrades
LuckyStreak brought significant upgrades to its live dealer Blackjack and Baccarat games in 2023. The new user interface optimized for mobile portrait-mode improved the layout, action buttons, and even introduced emojis for players to express their mood. The live Baccarat upgrade followed suit with a slick UI and mobile-first features, offering players the most enjoyable gaming experience. Additionally, LuckyStreak introduced another Dual-play Roulette game streamed live from the casino floor, enhancing the authenticity of the gameplay.

Enriched Offering
LuckyStreak’s unique LuckyConnect content aggregation API solution provides casino operators with access to a rich library of leading game providers and over 4000 high-quality games. The addition of Turbo Games, Red Rake Gaming, Lucky Monaco, and PG Soft games to the platform further strengthens LuckyStreak’s offering, ensuring a premium content aggregator experience for customers.

Technological Innovation and Security
LuckyStreak prioritizes capacity, reliability, and security to ensure an uninterrupted and high-quality user experience. The company has bolstered its platform security to the highest level and invested in microservices technology for scalability and reliability. Moreover, LuckyStreak is rolling out super-high definition 1080p streaming across all live games to deliver the best video streaming experience to players.

Commercial Success
LuckyStreak nearly doubled the number of casino operator customers it serves in 2023, with a 92% increase year-over-year. Partnering with industry players such as Reevo, Daintree, Sweepium, and Pronet Gaming has contributed to the company’s growth. Additionally, the hiring of Rory Kimber as Commercial Director has expanded LuckyStreak’s customer base and LuckyConnect business activities.

Impressive Growth Metrics
LuckyStreak experienced significant growth in key gaming metrics during 2023, including a staggering 146% increase in the number of bets placed across its games. The total value of bets placed climbed by 55%, resulting in a 105% increase in Gross Gaming Revenue (GGR). Doubling the number of online casino customers and the increase in average stake per bet further exemplify the company’s success.

Looking Ahead
The achievements of 2023 have set high expectations for LuckyStreak in 2024. The company aims to continue its growth trajectory and maintain its commitment to product excellence and customer satisfaction.

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