SIS and Premier Greyhound Racing Introduce Revised Race Time Schedule
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry, have announced a collaboration to offer an updated race time schedule starting from 20 May.
The new schedule aims to ensure the long-term sustainability of UK greyhound racing, with morning fixtures now scheduled to start slightly later at 11.01 and 11.09. Additionally, some evening fixtures aimed at a retail audience will commence at 18.08.
Improving Customer Experience and Operations
Terry Mahoney, Head of Business Development at ARC, expressed optimism about the revised schedule, stating that the new race times will enhance customer experience and streamline operations trackside. The focus is on simplifying busy racing schedules and providing the best service possible for betting operators and punters.
Paul Witten, Managing Director at SIS, emphasized the commitment to delivering a greyhound racing service that benefits all stakeholders. The collaboration with Premier Greyhound Racing aims to offer an improved racing schedule that caters to operators and customers, grounded in sustainability and flexibility.
Expanding Reach and Partnerships
SIS has established long-term agreements with key operators such as bet365, William Hill, Paddy Power, and Betfred to provide its greyhound content across retail and digital channels in the UK and Ireland. The content is also distributed to international operators and showcased on SISRacing.tv.
PGR offers a comprehensive range of greyhound content, including action, cards, video replays, results, and news through its platform attheraces.com. The company also delivers live broadcasts on Sky Sports Racing, enhancing the accessibility and visibility of greyhound racing.
Joint Venture and Media Rights Management
Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, a prominent sports betting, gaming, and entertainment group. The collaboration between the two companies, which collectively own nine of the licensed British greyhound tracks, aims to elevate the quality and reach of greyhound racing content.
ARC manages the media rights for five independent tracks, further enhancing the coverage and distribution of greyhound racing events. The strategic partnership between SIS and Premier Greyhound Racing signifies a commitment to innovation and excellence in the greyhound racing industry.