BLAST and British Esports Join Forces to Boost UK Esports Industry
BLAST, a global esports entertainment company, and British Esports, the national body for esports in the UK, have announced a strategic partnership aimed at enhancing the UK esports industry during a significant year for the sector.
The collaboration between BLAST and British Esports will focus on areas such as political lobbying, grassroots development, education, career opportunities, and professional growth. This partnership is particularly crucial as the UK esports industry experiences a surge in tier one esports events, solidifying its position as a key player in the global esports and gaming landscape.
Aiming for Growth and Sustainability
Robbie Douek, CEO of BLAST, emphasized the importance of this partnership, stating, “By joining forces with British Esports, we are taking a pivotal step towards supporting the esports ecosystem in the UK. Together, we are committed to creating a sustainable and inclusive environment that fosters growth and professional advancement across all levels of the industry.”
He further added, “The UK has become a preferred destination for major game publishers looking to host esports events, further establishing the region as a global hub for esports and large-scale competitions.”
Chester King, CEO of British Esports, echoed these sentiments, stating, “2024 marks a significant year for esports in the UK as we play host to some of the most prestigious global esports events. This partnership between BLAST and British Esports aims to leave a lasting legacy that showcases the UK as a premier global esports destination.”
Nurturing Talent and Creating Opportunities
The collaboration between BLAST and British Esports is not only focused on solidifying the UK’s position in the esports industry but also on nurturing the next generation of talent. By providing essential tools and opportunities for aspiring esports professionals, the partnership aims to drive innovation and success within the industry.
As London prepares to host two major tier one esports events back-to-back, the UK esports scene is set to draw in over 25,000 live spectators in June alone. With events like the BLAST Premier Spring Final and the RLCS London Major on the horizon, the partnership between BLAST and British Esports is poised to make a significant impact on the UK esports landscape.
To celebrate the launch of this partnership, Robbie Douek, CEO of BLAST, recently visited the National Esports Performance Campus in Sunderland, where he met with Dave Martin, SVP for British Esports, marking the beginning of a collaborative journey towards a brighter future for UK esports.