Sportradar’s AI-Driven Alpha Odds Technology Boosting Profits
During the UEFA European Championship Qualifying Matches, Sportradar’s Alpha Odds technology proved to be a game-changer for sportsbook operators. The AI-driven personalised odds technology increased profits by an average of 15%, providing operators with a competitive advantage in the sports betting market.
How Alpha Odds Works
Launched in 2022, Alpha Odds harnesses Sportradar’s advanced AI technology to predict game events with greater accuracy. This enables operators to effectively manage their risk exposure and liabilities by adjusting betting prices in real-time based on the predicted probability of outcomes.
Unlike conventional odds services, Alpha Odds empowers operators to make instant adjustments to avoid significant losses. By leveraging real-time and predicted liquidity data, operators can customize their betting prices to maximize profits and mitigate risks during sporting events.
Success Stories During UEFA Euro 2024 Qualifiers
During the UEFA Euro 2024 Qualifiers, Alpha Odds demonstrated its effectiveness in helping operators navigate high-stakes matches. For example, when a heavily favored team was playing, Alpha Odds enabled clients to manage risk in real-time and continue accepting bets as the game unfolded, ensuring profitability even in unpredictable situations.
Furthermore, Alpha Odds’ predictive capabilities shielded operators from potential losses by providing instant adjustments when customer-friendly outcomes occurred, such as all favorites winning at home by significant margins.
Future Expansion and Potential
According to Darren Small, Senior Vice President of Managed Trading Services at Sportradar, Alpha Odds has the potential to revolutionize the sports betting industry. The technology offers consistent improvements in profitability and higher margins for operators in soccer and tennis markets, with plans for expansion into basketball betting markets in the near future.
With the upcoming UEFA Euro 2024 expected to generate substantial global betting turnover, operators can leverage Alpha Odds to optimize profits and enhance their risk management strategies during the tournament.