Anakatech partners with Altenar to introduce new sports betting vertical

By Saloni Sehmi
Platform provider Anakatech enlists Altenar to launch its sports betting vertical

Altenar and Anakatech Collaborate to Launch Sports Betting Platform

Altenar, a leading sportsbook and iGaming software supplier, has partnered with gaming platform provider Anakatech to support its entry into sports betting across established European markets. This partnership will allow Anakatech to enhance its reach in the UK and Spain.

Anakatech, founded in 2013, develops a powerful gaming platform with its own game studios producing a variety of online and mobile-friendly scratch, slot, and lottery games. By teaming up with Altenar, Anakatech aims to tap into a wider audience and provide a more comprehensive platform for its customers. This collaboration will enable Anakatech to personalize its player management and create a holistic gaming solution that includes sports betting.

Altenar will contribute its cutting-edge solutions and market insights to deliver a flexible and scalable sports betting platform tailored to Anakatech’s customers in Spain and the UK. This partnership will strengthen Altenar’s growing position in Bulgaria and support Anakatech’s growth in other regulated markets in the long term.

Vagelis Bairlis, Sales Manager at Altenar, expressed his excitement about the partnership, stating, “We are pleased to partner with Anakatech for the launch of its new sports betting vertical, which will offer an enhanced gaming experience for customers in Spain and the UK. With our knowledge of these markets, we will provide a tailored solution that meets the specific needs of bettors, positioning Anakatech as a respected provider from the outset.”

Jeff Letlat, COO of Anakatech, also shared his enthusiasm, stating, “Altenar is a top-tier solution for sports betting software, and we are looking forward to integrating their innovative and localized product on our platform for customers in target markets. The sky is the limit for this partnership as Anakatech continues to grow. We hope to enjoy a successful collaboration with Altenar long into the future.”

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