Genius Sports and Football DataCo Extend Betting Data Partnership
Genius Sports Limited and Football DataCo, the data rights holder of English and Scottish football, have entered into an exclusive negotiation period to extend their official betting data partnership.
This agreement is currently under review and is subject to contract and approval from the Leagues and their respective Clubs.
Genius Sports has been the sole provider of official low latency data from the English Premier League (EPL), English Football League (EFL), and Scottish Professional Football League (SPFL) to the global sports betting industry since 2019. The current rights agreement is set to end by the conclusion of the 2024-2025 season, with the new rights cycle spanning from 2025 to 2029.
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