Esports Betting Trends for 2023: A Reflection by SOFTSWISS Sportsbook
Esports continues to gain popularity as a top sport for betting in 2023. The product team at SOFTSWISS Sportsbook, a leading sports betting software provider, reviewed the previous year.
Esports on the Rise
Over the past three years, the top three sports for bets have remained the same, with football, tennis, and basketball leading the way. However, esports has shown consistent growth, moving from seventh place in 2021 to fourth place in 2023. Counter-Strike stands out among the top ten disciplines with the sixth position in terms of bets.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, states that with the rise of esports, it is important for partners to focus on cyber disciplines to engage audiences outside of traditional betting demographics. According to Newzoo’s report, the esports market is projected to have 640 million viewers by 2025.
Mobile Devices Drive Operator Revenue
Another notable trend in sports betting is the increasing number of bets made through mobile devices. In 2023, 80% of bets were placed via mobile, compared to 70% in 2022 and 68% in 2021. Mobile betting is becoming more popular due to its convenience, especially for live betting scenarios. Notably, mobile devices contributed 92% to operators’ gross gaming revenue (GGR).
Kamenetskyi emphasizes the importance of mobile betting in product development. The team at SOFTSWISS Sportsbook is dedicated to improving their mobile application and website, especially in regions with limited internet connectivity like LatAm and Africa.
Casino Turnover Drops During Major Sports Events
The SOFTSWISS Sportsbook team has noticed a drop in online casino turnover during major sports events. For example, during the World Cup 2022, there was a 10-20% decrease in casino turnover. This indicates that many casino players shift their focus to sports betting during these events. Therefore, combining casinos with sportsbooks can enhance overall player engagement.
Kamenetskyi highlights the importance of recognizing the synergistic relationship between casinos and sportsbooks. The SOFTSWISS Sportsbook is compatible with any casino platform on the market, providing a seamless experience for players.
Other Trends and Insights
The SOFTSWISS Sportsbook team also emphasizes the strengthening of other trends like regulation and responsible gambling, as mentioned in the iGaming Trends 2024 report by SOFTSWISS. They will be discussing these learnings further at the first SBC Summit Rio.
About SOFTSWISS
SOFTSWISS is an international tech company that provides software solutions for managing iGaming projects. With over 2,000 employees based in Malta, Poland, and Georgia, SOFTSWISS offers a one-stop-shop for iGaming software solutions. Their product portfolio includes the Online Casino Platform, Game Aggregator, Affilka affiliate platform, Sportsbook Platform, and Jackpot Aggregator. In 2013, SOFTSWISS introduced the world’s first Bitcoin-optimized online casino solution.
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