VALORANT Esports Sees Tremendous Growth in 2022
VALORANT experienced significant growth in the esports scene throughout 2022, with increased viewership in both domestic and international tournaments. The year concluded with a record-breaking world championship event at Champions.
Not only did LOUD secure a world championship in VALORANT, but they also dominated Twitter engagement among esports organizations. According to social media content analyst Brendan Husebø, LOUD had an astounding total engagement of over 19.7 million on their @LOUDgg channel in 2022, excluding retweets and replies.
This staggering number surpasses the combined engagement of the next three esports brands. Sentinels had 5.87 million engagements, Crazy Raccoon had 5.34 million engagements, and G2 Esports had 5.01 million engagements. While LOUD has been competing in the CBLOL League since 2021, their VALORANT team’s performance in the world championship took the organization to new heights.
On average, however, another VALORANT team reigns supreme in engagement. Sentinels had the most average engagement in 2022, with an impressive 14.4K engagements per post.
However, the most significant rise in prominence came from Japan as a whole. Crazy Raccoon ranked third in overall engagement and second in average engagement. Japan boasted three out of the top four spots in average engagement with Crazy Raccoon, ZETA Division, and TSM Japan.
TSM Japan’s growth between 2021 and 2022 has been remarkable, primarily due to the success of their Apex Legends squad, which recently won the ALGS Split One playoffs. Fnatic Japan also experienced exceptional growth. VALORANT has gained immense popularity in Japan, making it one of the leading regions in terms of viewership.
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