Make TV Partners with Mixer to Expand Esports Content Creation
Make TV, the cloud-based video program, is teaming up with Microsoft’s interactive livestreaming service, Mixer, to further its expansion into esports content creation. After a successful partnership with ESL One Mumbai, Make TV continues to collaborate with big brands in the industry.
This collaboration aims to enhance the weekly Mixer Matchups tournaments, which are streamed on the Mixer platform. Make TV will work alongside Mixer to stream these tournaments live from Microsoft Stores across the United States.
Mixer, with its 20 million monthly users, allows viewers to interact with their favorite streamers in various ways. Depending on the game, viewers can change the streamer’s control scheme, spawn more enemies, or give helpful hints.
“Bringing people together from multiple locations to enjoy shared experiences is fundamental to the future of esports broadcasting, and this can now be achieved on an unprecedented scale,” said Andreas Jacobi, CEO and co-founder of Make TV.
In the past, these Mixer Matchups tournaments have attracted participants ranging from fans to NFL players like Baker Mayfield, competing in games like Fortnite. With Make TV’s Live Video Cloud service, the tournaments will now feature players from multiple stores across the country, consolidated into a single stream.
Using the power of cloud technology, Mixer will collect, curate, and distribute the streams from each source into a unified broadcast. The Mixer Matchups take place every Friday on the tournament’s Mixer channel.