Activision Blizzard and Google Announce Exclusive Streaming Partnership
Activision Blizzard and Google have recently entered into a multi-year partnership to secure exclusive streaming rights for the Overwatch League, Hearthstone esports, and the new Call of Duty League. This announcement brings a significant shift in the streaming platforms for these esports events, as they were previously streamed on Twitch. The Call of Duty League, which begins tonight, had not yet revealed a streaming partner until now.
Improved Live Streaming Experience for Players
As part of this collaboration, Google Cloud will serve as the preferred provider for Activision Blizzard’s game hosting infrastructure. The aim is to enhance the gaming experience for players by providing high-quality service, low latency, and low packet loss.
Google’s YouTube Gaming Platform as the Ultimate Destination
Ryan Wyatt, the head of gaming at YouTube, expressed his enthusiasm about the partnership, highlighting that YouTube provides gamers and their passionate fans with the world’s most popular video gaming platform. He further emphasized that both the Overwatch League and Call of Duty League are prime examples of world-class esports content. This exclusive streaming agreement demonstrates YouTube’s commitment to delivering a first-class live streaming product for gaming.
Global Reach and Duration of the Agreement
Although the specific terms and length of the contract were not disclosed, it is known to be a multi-year agreement between Activision Blizzard and Google. The deal is globally applicable, except in China.
Activision Blizzard’s Vision for Esports Entertainment
Pete Vlastelica, CEO of Activision Blizzard Esports, expressed excitement about the partnership, stating that it aligns perfectly with Activision Blizzard’s mission to provide high-quality competitive entertainment for their global fan base. The collaboration with YouTube will support their goal of showcasing their players as superstars and delivering a top-notch entertainment experience.
The Call of Duty League Launch Weekend is Now Live!
The Call of Duty League Launch Weekend is finally here, starting today at 4:30pm CT.
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