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XQc endeavors to restore Kick’s ‘damaged’ reputation following $100M deal declaration

XQc Signs Non-Exclusive Deal with Kick to Stream on Platform

XQc, one of the biggest stars on Twitch, announced on his stream today that he will be accepting a non-exclusive deal with Kick. As a popular Twitch streamer, XQc aims to change the negative perception of the new streaming startup.

Kick Gains Popularity with Help from Streamer Trainwrecks

Last year, popular streamer Trainwrecks introduced many viewers to Kick as he partnered with the platform to challenge Twitch’s dominance.

Questionable Activity and Reputation Surrounding Kick

Kick faced criticism early on due to its questionable moderation, with instances of streaming copyrighted material and explicit content. The controversial creator Adin Ross joining the platform further damaged its reputation.

XQc Hopes to Improve Kick’s Image

Despite the controversies, XQc aims to shift the negative association viewers have with Kick. He plans to promote a similar experience to Twitch, including proper moderation and chat interaction.

Unlike Twitch, Kick initially had lax moderation policies, leading to inappropriate comments in chat rooms. While XQc has been banned from Twitch multiple times, his involvement with Kick is seen as a step in the right direction for talent with better behavior.