Twitch Rivals Announces Multi-Year Partnership with Crypto.com
Twitch Rivals, one of the leading platforms in esports, has recently signed a multi-year deal with Crypto.com, one of the world’s most popular cryptocurrency platforms. This partnership will kick off with the highly anticipated Twitch Rivals: Ultimate Challenge event, set to take place on November 4th.
The Ultimate Challenge event will span two days and will feature some of Twitch’s biggest stars, including xQc, Hasan Piker, Myth, and more.
Crypto.com’s branding will be prominently displayed during the event, along with other promotional segments for the brand. This partnership will extend to future Twitch Rivals events as well.
Kris Marszalek, co-founder and CEO of Crypto.com, expressed their excitement about adding Twitch Rivals to their portfolio of sports brands, stating, “With well-over 1 billion gamers worldwide, fans of gaming and esports are digital natives, for whom cryptocurrency is inevitable.”
This isn’t the first time that Crypto.com has partnered with an esports company. Earlier this year, the crypto exchange signed a five-year, $15 million deal with Fnatic. Other prominent esports organizations like TSM, Astralis, Natus Vincere, and Virtus Pro have also entered high-profile partnerships with crypto companies.
According to Crypto.com’s press release, partnering with Twitch Rivals is another way for them to bring the expanding cryptocurrency market to the forefront of the esports industry.
Lou Garate, Twitch’s head of global sponsorship sales, emphasized the loyal and global community of next-gen fans that Twitch Rivals has built. They expressed excitement about creating new and engaging moments through their partnership with Crypto.com to further engage their passionate and tech-savvy viewers.