The Most Popular YouTubers of 2023: A Look at the Top 15
In terms of website traffic, YouTube ranks second in the world, surpassing Facebook, Instagram, Reddit, TikTok, Twitter, and Wikipedia. In 2023, the most popular YouTubers have experienced some changes in rankings.
One notable rise is Jimmy “MrBeast” Donaldson, who reached 100 million subscribers in June and overtook Felix “PewDiePie” Kjellberg in November.
15) Ryan’s World — 34.7m subscribers
Ryan’s World is a channel featuring child YouTuber Ryan Kaji. With the help of his parents, Ryan creates videos primarily focused on toys and unboxing, along with vlogs.
14) Markiplier — 34.7m subscribers
Markiplier is a versatile YouTuber who engages in gaming, vlogging, acting, singing, podcasting, philanthropy, and more. He co-founded the CLOAK clothing company with fellow YouTuber Jacksepticeye.
13) Mikecrack — 37.4m subscribers
Mikecrack is a Spanish YouTuber known for his content on Minecraft, Roblox, parody videos, and tutorials.
12) Rubius — 40.4m subscribers
Rubius is a Spanish YouTuber and Twitch streamer who primarily focuses on gaming, skits, and vlogs.
11) Kimberly Loaiza — 40.5m subscribers
Kimberly Loaiza is a Mexican YouTuber known for makeup videos, hair tutorials, vlogs, music videos, and her popularity on TikTok.
10) Whindersson Nunes — 44m subscribers
Whindersson Nunes is a Brazilian comedian and one of the most popular YouTubers, known for his comedy videos since 2013.
9) Felipe Neto — 45m subscribers
Felipe Neto is a Brazilian-Portuguese actor, comedian, and writer who gained popularity by discussing celebrities and movies.
8) Fernanfloo — 45.9m subscribers
Luis Fernando Flores Alvarado, also known as Fernanfloo, is a Salvadoran YouTuber known for his comedy and gaming content.
7) JuegaGerman — 47.8m subscribers
Germán Garmendia is a Chilean YouTuber, singer-songwriter, comedian, and writer who was previously the second most-subscribed YouTuber.
6) Dude Perfect — 59.3m subscribers
Dude Perfect is a group of friends known for their comedic sports coverage. They gained fame for their videos while living together as roommates in college.
They are currently ranked sixth on the list of the most popular YouTubers.
5) Vlad and Niki — 96.6m subscribers
Vlad and Niki are two Russian-American brothers who create content featuring product advertising, role-playing, vlogging, and their own toy brand.
4) Like Nastya — 105m subscribers
Like Nastya is a channel centered around eight-year-old Anastasia Sergeyevna Radzinskaya. Her content includes role-playing, singing, and vlogging.
3) Kids Diana Show — 110m subscribers
The Kids Diana Show follows the adventures of eight-year-old Ukrainian YouTuber Eva Diana Kidisyuk and her brother. Their videos feature role-playing, singing, and product unboxing.
2) PewDiePie — 111m subscribers
PewDiePie stands out as the only live streamer on the list, although he now focuses on creating weekly YouTube videos. Since 2010, he has become one of the most iconic streamers worldwide.
1) MrBeast — 150m subscribers
At the top of the list is MrBeast, known for his philanthropic challenge videos and giveaways. His content has propelled him to unprecedented levels of popularity.
These are the top 15 most popular YouTubers based on subscriber count. Please note that this list does not include channels owned by brands. It is solely focused on individual content creators.