High-profile Streamers and Their Lucrative Contracts
Streamers are the rock stars of the internet, captivating millions with their engaging personalities and entertaining content. Not only do they benefit from their careers, but the platforms they appear on also reap the rewards.
These platforms earn a percentage of each streamer’s subscription, but their main source of income comes from broadcasting ads during streams. The more viewers a streamer has, the more ads are seen, resulting in higher earnings. Additionally, high-profile streamers attract more traffic to a platform, making it a desirable destination for others.
Valuable Assets to Major Platforms
Twitch, YouTube, and Kick are major platforms that vie for high-profile streamers. These platforms compete by offering lucrative contracts worth millions. As a result, streamers are seeing mind-blowing contract offers as the industry grows.
Top 10 Streamer Contracts
10. Pokimane
Pokimane, a longstanding pillar of Twitch, reportedly re-signed with the platform in Feb. 2022 for an undisclosed amount. Given her existing earnings of around $1.5 million from 2019 to 2021, it’s likely that Twitch offered her a significant sum.
9. Valkyrae
Valkyrae, one of YouTube’s biggest streamers, left Twitch for the Google-owned platform in Jan. 2020. She then re-signed with YouTube in Jan. 2022, although the contract details were undisclosed. Valkyrae’s contribution to YouTube’s growth suggests she received a substantial payment.
8. Sykkuno
Sykkuno, a soft-spoken star, signed a deal with YouTube in May 2022. The exact amount of the contract remains unknown, but it has been described as “absolutely ridiculous” by fellow streamer KristoferYee. Based on his popularity, an estimated value of $5 million seems plausible.
7. TimTheTatman
TimTheTatman, one of the highest-earning Twitch streamers, signed an exclusive contract with YouTube Gaming in late 2021. With reported earnings of around $3.3 million in the previous two years, it’s safe to assume that his contract with YouTube is worth at least $5 million.
6. Ludwig
Ludwig, known for his humor, signed a significant deal with YouTube in Nov. 2021. As one of Twitch’s highest earners, it’s likely that his contract with YouTube is comparable to TimTheTatman’s.
5. Shroud
Shroud made headlines in Oct. 2019 when he signed a groundbreaking $10 million contract with Mixer. Although the exact terms were disclosed after Mixer’s shutdown, this was a significant milestone in streamer contract values.
4. Ninja
Ninja’s contract with Mixer in 2019 surpassed Shroud’s deal and became the most lucrative at the time, amounting to a staggering $30 million. This marked a major milestone in streamer contract valuations.
3. Amouranth
Amouranth, the most popular female streamer on Twitch, signed with Kick for an undisclosed amount in June 2023. Given the large contracts Kick has offered to other streamers, it’s believed that Amouranth’s contract could be worth around $30 million.
2. Adin Ross
Adin Ross signed a deal with Kick in Feb. 2023, with rumored contract values reaching $150 million. Although these numbers were debunked, it’s likely that the actual contract is still significant, potentially ranging from $30 million to $50 million.
1. xQc
xQc set a new record for streamer contracts in June 2023 by signing a non-exclusive two-year deal worth $100 million with Kick. This deal places him among the highest-paid athletes of 2023.