Twitch’s Increased Commercial Ads
Twitch’s ad incentives have led to a surge in commercials on the platform, and some creators are now running even more ads with their renewed partner contracts.
HasanAbi, known for his funny segues to ad breaks, stands out by running just one minute of ads “at the top of the hours every hour,” unlike other creators who run multiple minutes of ads per hour.
HasanAbi Forced to Increase Ads
However, with the renewal of his contract, HasanAbi is now forced to increase his ads per hour to four minutes, which is something he finds vexing. In the past, he was able to negotiate for just one minute.
Uncertain Future for Segue Breaks
With this change, HasanAbi is uncertain if he will be able to continue running his standard top-of-the-hour break with a cutesy segue that baits fans in. He has considered automating the new breaks but has not made a final decision yet.
Temporary One-Minute Breaks
For now, HasanAbi is still holding onto his one-minute Twitch ad breaks each hour, as he has not yet signed his new contract. He will only begin running the increased ads once the deal is complete.