Mixer Drops Subscription Prices to Compete with Twitch
Mixer, the streaming service known for poaching top streamers, has made another strategic move. In an effort to rival Twitch, Mixer has reduced its subscription prices from $5.99 to $4.99, matching Twitch’s rates.
Lower Prices to Support Partners
Mixer announced the price change on Twitter, stating that all subscriptions will now be priced at $4.99 for favorite Partners. This move is aimed at supporting Mixer’s partners and may entice Twitch streamers to switch platforms.
Microsoft’s Push to Make Mixer a Leader
This price adjustment is likely part of Microsoft’s larger plan to establish Mixer as a strong competitor to Twitch. Microsoft has already successfully attracted popular streamers like Ninja and shroud to join Mixer, and this latest price drop further strengthens their position.
Rivals Still Stand Tall
Despite the loss of Ninja and shroud, Twitch remains the dominant platform in terms of hours watched. However, Mixer’s strategic moves and continued efforts to level the playing field demonstrate their determination to surpass Twitch in the streaming industry.
By reducing subscription prices and attracting top streamers, Mixer is making significant strides towards its goal of competing with Twitch.