Microsoft Expands Gaming Reach with New NVIDIA Deal
As part of its ongoing efforts to expand its gaming reach, Microsoft has finalized a new deal with NVIDIA. This partnership will allow Xbox games, including popular titles like Call of Duty, to be released on NVIDIA’s GeForce Now cloud service.
Growing Reach with Nintendo and NVIDIA
Following its recent partnership with Nintendo, Microsoft continues to seek ways to make its games accessible to a wider audience. The upcoming Activision Blizzard acquisition will enable Call of Duty to be available on NVIDIA’s cloud service, in addition to the Nintendo Switch.
Announcement at Brussels Press Conference
Microsoft’s vice chair and president, Brad Smith, made the announcement during a press conference in Brussels. This event followed a closed hearing at the European Commission regarding the Activision Blizzard acquisition.
Expanding the Player Base
NVIDIA’s GeForce Now service already boasts 25 million players. With this new deal, Microsoft aims to bring Call of Duty to an additional 150 million players who currently do not have access to the game.
“We haven’t agreed on a deal with Sony, but I hope we will,” Smith stated, hinting at future possibilities for collaboration with Sony.
However, Sony is actively trying to block Microsoft’s Activision Blizzard acquisition. Regulators from Europe, the U.K., and the U.S. are taking steps to prevent the deal on the grounds of anticompetitive practices.
There is concern that making Call of Duty an Xbox exclusive or optimizing it for the Xbox platform could lead to a mass exodus of players from PlayStation to Xbox. Both parties involved understand the potential impact on the gaming community.
While Microsoft is working to address these concerns, the future of the Activision Blizzard acquisition remains uncertain.