A New Potential Competitor Emerges in the Streaming Industry
Yesterday, Trainwreck announced his collaboration with the streaming platform Kick, sparking speculation about its potential as a Twitch competitor. Ludwig, an industry expert, has reservations about the startup, calling it “suspicious.”
Ludwig’s Insights and Analysis
In a video on his Mogul Mail YouTube channel, Ludwig delves into the day’s events, including the discovery that Edward Craven, owner of online casino Stake.com, has invested in Kick. He attempts to make sense of it all.
Creator Revenue Splits and Advertising on Kick
In Train’s statement, he claims that Kick will offer creator-friendly revenue splits through advertisement sales on the website. However, Ludwig points out that Twitch already pursues revenue from advertisers, which explains their content restrictions.
“Twitch removes things like gambling or the hot tub meta because they need to cater to advertisers,” Ludwig says.
Investigating Similarities to Twitch and Gambling Content
Ludwig enlists the help of his software developer, Ottomated, to investigate whether Kick is using Twitch’s intellectual property. While the website’s aesthetic is suspiciously similar, Otto confirms that it does not directly rip off Twitch’s code.
Considering that Kick predominantly features gambling content, Ludwig suggests that Stake’s involvement as an investor indicates an attempt to find an outlet for promoting gambling after Twitch’s ban.
“This is a loss leader for Stake.com to advertise their business, evading mainstream platforms like Twitch and YouTube,” Ludwig explains.
Transparency Concerns and Ludwig’s Final Assessment of Kick
Ludwig criticizes Train and Stake for not being upfront about their ownership and intentions with Kick. He believes that although the platform could provide value to creators uninterested in gambling, it should be transparent about its ties to Stake.
In conclusion, Ludwig has a pessimistic view of Kick’s prospects. He acknowledges that Twitch’s dominant position in the market will make it challenging to compete. Combined with the lack of transparency and potential association with gambling, Ludwig sees Kick’s future as irrelevant and potentially problematic.
Ludwig concludes, “In six months, the website will likely either disappear or become saturated with gambling streamers. It should only be approached by those willing to lose their money or live vicariously through others.”