Adin Ross Teases Move to Kick in LeBron James-Inspired Video
Popular Twitch streamer, Adin Ross, has been hinting at a big announcement for weeks. In a recent video, he parodied LeBron James’ infamous “The Decision” and left fans guessing about his streaming future. However, the video ended with a clear promotion of his channel on Kick, a streaming startup platform still in open beta.
Is Adin Ross Leaving Twitch for Kick?
While the video suggests that Ross is making a switch to Kick, there are reasons to believe that he may not be leaving Twitch entirely. When the platform Kick was first introduced by Trainwreck in December, he made it clear that his partnership with Kick did not involve exclusivity. In fact, it seems that Kick benefits from high-profile streamers like Ross promoting their platform on other platforms like Twitch.
Furthermore, Ross is still actively streaming on Twitch and remains a partnered streamer on the platform. Though he has been prioritizing Kick streams recently, it doesn’t resemble the high-profile moves to platforms like YouTube, Facebook, or Mixer.
Ross’s Marketing Tactics
Ross has been using his recent content to generate buzz and promote Kick. His Twitch streams have included references and links to his Kick channel, attracting viewers and redirecting them to the new platform. Even his most recent YouTube video featured content from a Twitch stream, not Kick.
It’s clear that Ross is using these marketing tactics to gain attention and create discourse around Kick, rather than simply announcing a switch and abandoning Twitch altogether. This strategy seems to be working in favor of both Ross and Kick, as it maintains his viewer base and generates more interest in the platform.
So, it’s safe to say that Ross hasn’t closed the door on Twitch, and Twitch doesn’t seem to be pressuring him to stop promoting a potential competitor. It’s likely that his recent antics are all part of a play for quick advertising dollars.
Update: Twitch Ban and Kick Deal Confirmation
After the publication of this article, Ross was banned from Twitch due to alleged unmoderated hateful conduct in chat. Ross confirmed that his short Twitch streams were solely meant to attract viewers to his Kick channel, where most of his live content took place. He also revealed that his deal with Kick is worth millions of dollars and includes an equity stake in the platform, despite not requiring exclusivity.