Veteran Twitch Streamer BoxBox Shares Insight into Earnings
Breaking into the upper echelon of Twitch is no easy feat. However, for popular League of Legends streamers like BoxBox, the potential earnings can be astronomical. In a recent stream, BoxBox discussed his experiences with sponsorship deals and the mistakes he made along the way.
Lucrative Opportunities and Missed Potential
According to BoxBox, his current channel size allows him to make over $8,000 for just one hour of sponsored gameplay. Even a short 30-second promotion can bring in over $1,800. However, he admitted that he now often declines these deals.
But it wasn’t always this way. BoxBox shared stories from his early days as a streamer, recounting instances where he unknowingly lost thousands of dollars during sponsored deals. At the age of eighteen, he was offered $300 per hour to play a popular game on his stream. Little did he know, the representative was pocketing $1,700 per hour, leaving BoxBox with only a fraction of what he could have earned.
Comparing Earnings and Lessons Learned
As BoxBox’s career progressed, he reflected on a sponsored stream he did alongside other League of Legends streamers. Despite being one of the largest names in the community, he discovered that he was making significantly less than his peers. These experiences served as valuable lessons for BoxBox, shaping his approach to future opportunities.
A Bright Future
While it’s difficult to calculate the exact amount of missed earnings, BoxBox is now well-versed in the business side of streaming. He has learned from his past mistakes and continues to build a successful career on Twitch.