New Twitch Guidelines Cause Concern Among Creators
Twitch’s recently updated guidelines regarding branded content have stirred up controversy within the streaming community. Popular MMO streamer Asmongold, one of the platform’s most influential creators, has expressed his dissatisfaction and hinted that he might explore other partnership opportunities if these new policies take effect.
Asmongold’s response to the updated guidelines highlights his displeasure with the restrictions placed on creators’ ability to maximize paid partnerships with third-party brands. While he may still occasionally stream on Twitch, he has made it clear that he no longer wishes to be a promotional tool for the platform if it continues to have unfriendly guidelines for creators.
Limitations on Branding and Advertising
The new guidelines, as reported by streaming industry reporter Zach Bussey, introduce restrictions on logo sizes for brands displayed on streams. Additionally, streamers are now prohibited from featuring burned-in video, display, or audio advertisements from third-party brands.
The guidelines also outline a list of prohibited branded content categories, including weapons and sexual services, as well as political content. This means that creators are not allowed to run political advertisements on their streams. Notably, while branded content for tobacco and cannabis is not permitted, alcohol-related content is deemed acceptable.
Twitch’s Response and Creator Concerns
Twitch hasn’t yet addressed the changes publicly, but given the overwhelmingly negative response from creators, it is expected that the platform will speak on the issue soon.
Bussey, in a tweet, expressed his concern for creators, stating that Twitch’s approach seems to be targeting various ways in which creators earn money from third parties. He also noted that YouTube has similar policies regarding burned-in video ads, but Twitch’s approach appears to be more aggressive.
The policy is scheduled to go into effect on July 1, making it imperative for Twitch to address the concerns raised by creators regarding the impact these guidelines may have on their ability to monetize their content effectively.