ZITRO Shines with Impressive Land-Based and Digital Offerings at ICE London 2024

By Saloni Sehmi
ZITRO Shines with Impressive Land-Based and Digital Offerings at ICE London 2024

Zitro Showcases Latest Gaming Innovations at ICE London

Zitro, a major player in the gaming industry, displayed its newest gaming innovations at ICE London. The event, held from February 6th to February 8th at the ExCeL exhibition center, solidified Zitro’s position as an emerging leader in the gaming industry. The company’s commitment to strategic expansion and cutting-edge products for land-based and digital gaming markets was also highlighted.

Visitors to the booth were treated to an impressive display of high-quality gaming content designed for diverse players and casinos. The product lineup exceeded expectations, captivating attendees and establishing Zitro’s presence in the global gaming market.

Zitro, originally from Latin America, has directed its resources and game development efforts towards other important markets such as the U.S., Europe, and Asia. The company’s participation in G2E Las Vegas showcased its commitment to making an impact in the U.S. market. At ICE London, Zitro introduced products specifically tailored for the European market, reinforcing its growth in Europe. The company is anticipating a successful launch of its products for the Asian markets at G2E Macau in June.

According to Johnny Viveiros Ortiz, the Founder of Zitro, ICE London 2024 provided an excellent opportunity to establish new connections within the industry, enhance business relationships with clients, and showcase the remarkable transformation of Zitro’s product portfolio. The commitment to delivering world-class gaming products is substantiated by tangible evidence. Zitro’s newest games, ‘Fu Frog’ and ‘Fu Pots,’ have already achieved great success in multiple European and Latin American jurisdictions, as well as various casinos in the U.S. and Asia.

Zitro premiered its Wide Area Progressive (WAP) slot product line at ICE, exclusively offered to operators. The launch of the company’s first WAP game, ‘Mighty Hammer Ultimate,’ is part of Zitro’s strategic roadmap. Zitro aims to unveil a series of games exclusively designed for the Altius Glare cabinet and create a customizable WAP product line. The company also showcased multi-games catered to diverse player preferences in the European markets, including ‘Hit Selection,’ ‘Energy Link,’ and ‘Drum Dynasty.’

Zitro Digital, the company’s online division, doubled its business in the last year. Zitro Digital’s new games and features have made it a key provider for digital casinos worldwide. Increased participation in key events throughout 2024, such as SBC in Lisbon and Miami, as well as SiGMA in Malta, will further fuel the momentum gained.

Zitro also premiered its Valentine’s Day-themed slot ‘Plush Rush,’ a game perfect for seasonal promotions. The company offers diverse player engagement tools such as tournaments and achievements, along with features like Buy Bonus and Free Rounds. Zitro Digital’s customer-centric policy actively supports operators and enhances the overall gaming experience.

Sebastian Salat, the International President at Zitro, concluded that the company’s presence at ICE London 2024 reflects a pivotal moment in their global expansion strategy. Zitro’s dedication to delivering cutting-edge gaming solutions across diverse jurisdictions and sustained investment in innovation and R+D is expected to replicate the success of its games in Europe.

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