Brazilian sportsbook Playr.Bet partners with Xtremepush for customer engagement
Brazilian sportsbook Playr.Bet has recently teamed up with Xtremepush, a leading omnichannel customer engagement platform. Through this partnership, Playr.Bet will gain access to a wide range of customer engagement solutions that aim to drive marketing ROI and improve player retention.
Xtremepush’s platform, powered by a real-time customer data platform (CDP) and integrated with leading iGaming platform provider GiG Incorporated, allows Playr.Bet to better understand player behavior in real-time. This enables them to deliver personalized and timely marketing communications, fostering stronger player relationships.
With Xtremepush’s suite of optimization and automation tools, as well as the enterprise-grade CDP, Playr.Bet can provide relevant and hyper-personalized player experiences. This will enhance their marketing strategies and contribute to their overall success.
Playr.Bet is the latest operator in Latin America to partner with Xtremepush, joining other notable brands such as Betsul and Arena Esportiva. Robbie Sexton, the Partnerships and Sports Betting and Gaming Director for Xtremepush, expressed excitement about the collaboration and the potential it holds for driving ROI and player retention in the fast-growing Brazilian market.
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