William Hill Partners with Dizplai to Enhance Betting TV Service
William Hill, a leading betting company, has teamed up with Dizplai to upgrade its Betting TV service. The collaboration aims to provide real-time score updates and odds for both in-store and online customers. By incorporating Dizplai’s platform, William Hill can now offer enhanced graphics and keep customers updated on various football matches, including the English Premier League, Scottish Premiership, Bundesliga, Serie A, and more. The data used for these updates is sourced from Stats Perform.
Improved Graphics and Engagement Features
Through the integration of Dizplai’s HTML graphics capability with sports data and betting odds, William Hill can now offer a more engaging experience to its customers. The updated service not only provides real-time updates but also includes engagement features such as QR codes to drive traffic to William Hill’s digital platforms, including its mobile app. The Betting TV service is accessible on screens within William Hill’s 1350 outlets and on desktop and mobile devices.
Future Plans for Expansion
Mark Chesworth, Head of Broadcast at William Hill, expresses excitement about the launch of this new service. He emphasizes the importance of direct customer engagement with live broadcasts to enhance the overall sports experience. The collaboration with Dizplai has allowed William Hill to quickly and efficiently introduce high-quality real-time graphics. Additionally, William Hill plans to expand the service by adding more sports and audience engagement features in the future.
New Forms of Live Sports Content
The partnership between William Hill and Dizplai highlights the growing demand for innovative live content in the sports industry. This collaboration offers a unique perspective on sports events, catering specifically to betting customers.
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