Enhanced Partnership Between Symplify and Playbook Engineering
Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has announced an enhanced partnership with platform supplier Playbook Engineering. This collaboration is set to bring a new level of customer engagement to Playbook Engineering’s global betting platform, which serves a range of established brands, including StarSports, AK Bet, Gentleman Jim, Dragonbet, and NRG.
Benefits for Playbook Partners
Through this partnership, operators on the Playbook platform will now have access to Symplify’s complete CRM ecosystem. This includes innovative features such as the Campaign and Journey Builder modules, as well as comprehensive site conversion testing modules. By leveraging Symplify’s AI-optimized experiences, brands operating on the Playbook platform will be able to tailor their marketing strategies to enhance customer satisfaction and drive growth.
Excitement from Symplify and Playbook Engineering
Symplify’s Head of Sales, Christoffer Feldt-Sørensen, expressed his excitement about the extended partnership, highlighting the positive results they have seen so far and the potential for further growth with new brands. Similarly, Playbook Engineering Commercial Director, Luke Cousins, emphasized Symplify’s exceptional customer engagement solutions and the immediate impact it are expected to have on engagement and revenue for new operators.
By combining Symplify’s CRM and AI cloud solutions with Playbook Engineering’s platform, brands across the global betting industry can look forward to a more tailored and effective customer engagement experience, ultimately driving business growth and customer loyalty.