The Partnership Between Sandsoft Games and NetEase Games
In an exciting announcement, Sandsoft Games (“Sandsoft”) and NetEase Games have revealed their partnership to establish a new joint venture for game publishing, marketing, live operations, and esports activities in the MENA region. By joining forces, these two industry giants aim to make a significant impact on the growing games industry in the region.
An Introduction to Sandsoft and NetEase Games
Sandsoft, a subsidiary of Ajlan & Bros Holding Group, is a mobile-first game developer, publisher, and investor. With a team of world-leading games industry talent, Sandsoft holds extensive expertise in international mobile game publishing and has already established a strong presence in the MENA region.
On the other hand, NetEase Games is the online games division of NetEase, Inc. It stands as a leading global developer and publisher of video game IP across various genres and platforms. With their successful portfolio and international operations, NetEase Games is a renowned name in the gaming industry.
Introducing Stellar Gate Games
The joint venture between Sandsoft and NetEase Games has given rise to a new entity called Stellar Gate Games. This collaboration seeks to combine the scale of NetEase Games, their proven track record, and global operations with Sandsoft’s deep knowledge of the MENA region. The partnership aims to cultivate the growth of the games industry in MENA, which is recognized as one of the fastest-growing regions in the world.
Stellar Gate Games is expected to play a crucial role in supporting Saudi Arabia’s Vision 2030 for economic and social reform. It aligns with the National Gaming and Esports Strategy initiated by HRH Prince Mohammed bin Salman, showcasing the commitment towards making Saudi Arabia a global gaming leader.
The Thoughts of Key Figures
Mr. Abdulaziz Al Ajlan, the Managing Director of Sandsoft, expressed his excitement about the partnership by stating, “This deal will establish Stellar Gate Games as the go-to partner for launching games in our fast-growing region.” He highlighted the significance of cooperating with NetEase Games to foster growth in the MENA games industry, and he acknowledged the support of the Ministry of Communications and Information Technology (MCIT) for this partnership. Ajlan & Bros Holding Group’s strong business connections in China, coupled with Sandsoft’s infrastructure and relationships, pave the way for future success.
Ethan Wang, the Senior Vice President of NetEase, Inc., emphasized the spirit of global collaboration, creativity, and innovation that drives NetEase Games. Wang expressed the company’s eagerness to venture into the MENA region and connect with the enthusiastic community of gamers. He also highlighted the opportunities this joint venture creates for other developers and publishers, signaling NetEase Games’ commitment to supporting the broader gaming community.
David Fernandez, CEO of Sandsoft, addressed the significance of this joint venture for MENA audiences. He emphasized the company’s aim to provide greater access to the exciting array of titles available in the global market. By becoming a conduit between the MENA region and developers/publishers worldwide, Stellar Gate Games aims to satisfy the gaming desires of players in the region.
With this exciting partnership between Sandsoft Games and NetEase Games, the MENA region is primed to become a hub for game publishing, marketing, live operations, and esports activities. Together, these two industry giants are set to revolutionize the gaming landscape in MENA, contributing to the economic and social reforms outlined in Saudi Arabia’s Vision 2030.
Source: ir.netease.com / Nico News