ProgressPlay Adds UK and Irish Horse Racing to Sportsbook Content Portfolio
Casino and sports platform provider ProgressPlay has made a significant addition to its sportsbook content portfolio by introducing UK and Irish horse racing. This move solidifies ProgressPlay’s position as a front-runner in the industry, breathing new life into the sportsbook landscape and setting new standards of excellence.
With its groundbreaking data-driven UI/UX technology, ProgressPlay aims to provide a sleek design and easy-to-use navigation, offering innovative horse racing products for its operators and partners.
The Appeal of Horse Racing in the UK and Ireland
Horse racing is the second most popular sport in the UK, attracting over six million attendees annually. This new content stream from ProgressPlay presents a wonderful opportunity for operators to tap into this segment of the market and attract punters who are passionate about horse racing.
The horse racing industry generates over £4 billion for the UK economy each year. ProgressPlay’s coverage includes both flat and jumps racing, featuring prestigious events such as the Cheltenham Festival, the Grand National, the Derby, Royal Ascot, King George Weekend, the St Leger, and the Christmas Festival. To support operators with their marketing efforts, a special promotion is tied to the Grand National this weekend.
In Ireland, horse racing stands as a beloved sport with a rich heritage. Each year, a diverse array of events captures the hearts of audiences across Ireland and beyond. From flat races to exhilarating steeplechases, legendary races like the Irish Grand National, Irish Derby, Galway Races, Irish 2,000 Guineas, Irish 1,000 Guineas, Irish Oaks, Irish St Ledger, Irish Guineas, and Punchestown Festival attract enthusiastic fans.
ProgressPlay’s Commitment to Operator Success
According to Marina Nahhas, the Sales and Marketing Manager for ProgressPlay, “Horses present a fantastic acquisition tool for any partners operating in the UK and Ireland, opening new frontiers and marketing opportunities to elevate brands even higher.”
ProgressPlay offers a comprehensive turnkey solution, including a combo sportsbook, casino platform, player management, payments module, and affiliate software. Their aim is to boost operators in driving both revenue and efficiency through cutting-edge technology.
Over 150 online casino and sportsbook brands have partnered with ProgressPlay, benefitting from a unique combination of casino games and sports betting. The ProgressPlay sportsbook boasts over 30,000 live betting markets and services across 20 languages. With a slick AI-driven UI/UX and extensive value-added services, players can enjoy thousands of casino games, including slots, online casino games, live casino, poker, table games, and sportsbook, all accessible across various devices and currencies.
Itai Loewenstein, the Chief Executive Officer for ProgressPlay, stated, “The goal of our sportsbook is to directly drive new operator revenues and deeper engagement for users, and the addition of UK and Irish horse racing, also known as the ‘Sport of Kings,’ is a welcome addition. These new offerings should not only be immensely popular in sports betting but will also encourage some reshaping of player behavior.”
The integration of UK and Irish horse racing by ProgressPlay marks an exciting development in the sportsbook industry, providing operators with new opportunities for growth and customer engagement. To learn more, visit the official ProgressPlay website at www.ProgressPlay.com.