Veteran Casino Marketing Specialist Prime Gaming Rebrands to Kinetic Digital
Prime Gaming, a leading online casino marketing specialist, has undergone a game-changing revamp and rebranded to Kinetic Digital. The company, a subsidiary of SkillOnNet, aims to better reflect its core values and showcase its growth since its inception while looking towards the future.
The new name, Kinetic Digital, draws inspiration from the Greek word ‘kineticos’, which represents dynamic forces working together to create motion. It symbolizes progress, continuous improvement, and the dynamism within the team.
With over two decades of experience in the online gaming industry, Prime Gaming has excelled in executing multi-brand strategies in regulated markets such as the United Kingdom, Spain, and Canada/Ontario. The company is known for its expertise in player acquisition, focusing on search engine marketing (SEM), data attribution, and unique retention. Now, as Kinetic Digital, the company aims to achieve even greater goals.
Despite the rebranding, Prime Partners, the company’s affiliate program, will retain its current name and identity. Prime Partners is a top affiliate platform, responsible for marketing and selling major brands like Genting Casino, Slingo, SpinGenie, MegaCasino, and LordPing.
Rachel Regev, the Marketing and Operations Vice-President for Prime Gaming, stated, “Our motivation at Kinetic Digital is rooted in daring endeavors, continuously challenging ourselves, and fostering a collaborative environment. We emphasize growth, progression, and working together, celebrating the journey as much as the milestones.”
Regev added, “The online gaming space has changed so much since we launched back in 2003, and so it was time to embrace change. ‘Kinetic’ represents movement and the new energy it brings.”