Gaming company Paf and shipping company Tallink Grupp have signed a new multi-year cooperation agreement. This partnership will enhance the gaming entertainment experience onboard Tallink Grupp’s vessels.
The agreement marks an extension of their successful partnership. Paf will continue to provide gaming entertainment onboard Tallink Grupp’s vessels, operating in the Northern Baltic Sea region under the Tallink and Silja Line brands.
Chief Operating Officer Land & Ship, Lasse Danielsson, expressed his delight in continuing the long-standing history with Tallink Grupp. He emphasized that this partnership is vital for improving the entertainment experience for customers.
Renewed gaming experience
Paf plans to renew and modernize the entertainment onboard Tallink Grupp’s ships. These ships operate under the Silja Line brand, connecting Sweden, Åland, and Finland. As part of the upgrade, new coinless machines integrated with screens will enhance the gaming experience for passengers.
Christian Lundell, Key Account Manager at Paf, stated that they will implement the ‘Customer Journey’ concept. This concept will improve player interaction and strengthen communication about responsible gaming.
Additionally, Paf will explore the possibility of expanding the gaming experience with specific amusement games designed for adults.
Improved responsible gaming onboard
Paf has previously implemented updates to enhance responsible gaming onboard Tallink’s ships traveling to and from Estonia. To play on a slot machine, passengers aboard these vessels must identify themselves with their boarding cards.
Kairi Maidla, Group Entertainment Director at Tallink Grupp, expressed their success in achieving a higher standard for gaming activities through collaboration with Paf. They also emphasized their goal to improve responsible gaming on all ships in the future.