Clarion to launch Sustainable Gambling Zone with focus on safer gaming practices

The Consumer Protection Zone (CPZ), which since its launch at ICE 2018 has developed to become the highest profile feature on the ICE show floor has been re-branded to become the Sustainable Gambling Zone (SGZ).
Leveraging on proactive customer interventions, the strategic decision to transition from CPZ to SGZ was made after thorough stakeholder consultations. This transformation reflects the increased emphasis on implementing safer gambling measures early on in the player journey.

The Debut of SGZ at iGB L!VE

The SGZ is poised to make its debut at the upcoming iGB L!VE event in July, with an official launch planned for ICE 2025. This marks a significant milestone for the industry’s most influential b2b gaming show, as it relocates to Barcelona, its new home.

A Holistic Approach to Safer Gambling

Ewa Bakun, Clarion Gaming’s Director of Industry Insight and Engagement, emphasized the transformation of the CPZ into SGZ as more than just a superficial rebranding. The Sustainable Gambling Zone aims to engage operators in long-term sustainability efforts, beyond meeting regulatory requirements. It focuses on promoting healthy play from the outset, incorporating safer gambling practices as an integral part of the player experience.

According to Bakun, this holistic approach to safer gambling is not yet widespread in the industry but serves as the foundation for a sustainable business model, where proactive identification and assistance are provided to players at risk of developing gambling-related problems.

Expanding Horizons in Barcelona

Stuart Hunter, Managing Director of Clarion Gaming, expressed enthusiasm for the relocation to Barcelona, highlighting the opportunities to enhance ICE and iGB Affiliate offerings. The move will not only expand the event’s reach but also elevate the industry standards, with a specific focus on the Sustainable Gambling Zone.

The geographical proximity to continental Europe and cultural alignment with Latin American markets are expected to drive greater engagement with SGZ initiatives, heralding a new chapter for ICE/iGB Affiliate in Barcelona.

Barcelona’s vibrant atmosphere and diverse audience present a fertile ground for innovation and collaboration within the gambling industry. The Sustainable Gambling Zone’s evolution encapsulates a shift towards responsible gaming practices and sustainable business operations, setting a new standard for the industry.