Neela Mediatech Announces Strategic Partnership with JioGames
Neela Mediatech, the gaming, animation, and E-commerce extension of the IP ‘Taarak Mehta Ka Ooltah Chashmah’, has formed a strategic partnership with JioGames. The partnership aims to bring over 50 games to the JioGames platform, targeting the large base of Indian mobile and cloud gaming users.
By partnering with JioGames, users will have access to a variety of games based on the popular series ‘TMKOC’, allowing them to immerse themselves in the roles of their favorite characters. This collaboration also presents an opportunity for JioGames to expand its user base by tapping into the existing audience of over 60 million fans of the ‘TMKOC’ intellectual property.
“TMKOC and Jio are well-known names across households in India, and this partnership allows us to leverage each other’s strengths,” said Mr. Asit Modi, Creator, Producer, and Managing Director of Neela Film Production and Neela Mediatech. “With this collaboration, we aim to grow our user base and provide an exceptional digital entertainment experience.”
Neela Films, the production house behind the ‘Taarak Mehta Ka Ooltah Chashmah’ IP, recently invested INR 24cr into Neela Mediatech, resulting in 5 million game downloads and significant growth in their YouTube rhymes channel. The platform offers games in multiple languages, including English, Hindi, Marathi, Punjabi, Bengali, Bhojpuri, and Gujarati.
The TMKOC PLAY platform will feature a range of free-to-play games and cloud-based adventures, catering to both single-player and multiplayer gamers. Some of the games currently available on the platform include Bhide Scooter Race, TMKOC Air Hockey, Bhide Pickle Delivery, Gokuldham Kite Flying, and Tapu Skating Adventure.