Analysis of Mobile Games Industry Trends
The Mobile Games Index 2024, powered by adjoe and Statista, has finally been released, offering a deep dive into the current state of the mobile gaming sector. The report leverages data from 95 million app interactions across 27 million users over the past year to provide valuable insights for game developers and user acquisition specialists.
Shifting Engagement Trends in the Market
According to Statista, the mobile gaming market is expected to see significant growth, with revenues forecasted to reach $227 billion by 2028. One key trend identified in the MGI 2024 report is the rapid growth of card games, particularly Solitaire games, which are driving the category’s revenue expansion.
Notably, the report highlights a rebound in average daily gaming sessions, with a 22% increase in daily time spent on mobile games. The 40-49 age group stands out as the most engaged demographic, with a 33% increase in daily gaming time.
Furthermore, women continue to outpace men in daily gaming time across most genres, making them a prime target for user acquisition efforts. Top publishers like Supercell and Playrix maintain their dominance in the market, while smaller developers like ForgeGames are also making their mark with engaging titles.
Granular Insights and Open Access Availability
The Mobile Games Index 2024 offers detailed insights into global mobile game engagement data, allowing developers and marketers to benchmark their performance and align their strategies with industry trends. By segmenting data by genre, region, and demographic, the report provides a holistic view of the mobile gaming landscape.
For those in the industry, the MGI 2024 serves as a valuable resource for decision-making and strategy optimization. With a focus on short- and long-term actions, the report aims to help industry stakeholders stay ahead of the curve in the dynamic mobile gaming market.