Low6 partners with oddschecker for Cheltenham-themed Bet Bingo game
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Low6 is teaming up with oddschecker, the UK’s top odds comparison site, to introduce Bet Bingo, a free-to-play bingo game centered around Cheltenham. The game aims to engage bettors during the biggest week of the UK racing calendar. oddschecker will be offering registered users the opportunity to win various racing-related prizes, including two tickets to the Grand National.
To participate, qualified players will receive a new bingo card filled with different horses for each day of the Festival. The game mechanic, powered by Low6, is uniquely adapted for the horse racing industry, marking a first in the field. This adaptation has previously been successful in acquiring and engaging players.
The objective of the game is to reveal all tiles, hoping to uncover runners with higher values. Points are assigned based on the likelihood of these runners winning during the week. Players also have the opportunity to share their progress on social media and receive an additional card for the remaining days of the promotion.
The sign-up period for Bet Bingo started on March 8th, 2024, with new bingo games taking place every day from March 12th to 15th, 2024. The winners will be selected and announced on March 18th.
Stuart Simms, Group CEO of FairPlay Sports Media, expressed excitement about the partnership, stating, “This is the biggest week of the year for racing fans and we’re pleased to be working with Low6 on Bet Bingo to give bettors an extra chance to win now and many more chances to land an edge in the future as a registered and engaged user.”
Low6’s CEO, Jamie Mitchell, also shared his enthusiasm for the collaboration, saying, “We are proud to continue our work with FairPlay Sports Media in building out their free-to-play gaming suite. Our innovative white label Bingo product is a first-of-its kind for the horse racing market and its flexibility allows for it to be easily adapted to multiple events and sports.”
FairPlay Sports Media and Low6 have previously partnered on Ultimate Fan, a fantasy game that combines digital player cards and collectibles with fantasy points scoring.
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