Kiron Interactive and Betika’s Kiron.Lite partnership drives significant expansion in Kenya

By Saloni Sehmi
Kiron Interactive and Betika’s Kiron.Lite partnership sees rapid Kenyan growth

Kiron Interactive and Betika partnership drives rapid growth in Kenya

Kiron Interactive, a top provider of virtual sports and numbers games, has experienced immediate success with the launch of its new data-lite platform, Kiron.Lite, in partnership with Betika, a leading online gaming company in Kenya.

Kiron.Lite is a low-bandwidth solution specifically designed for African markets. Since its launch in Q1, Betika’s turnover on virtual products has significantly increased within the first four weeks.

The platform presents games in a format that conserves mobile data usage while still delivering an exciting in-play betting experience by removing bandwidth-intensive visuals. Integrated into Kiron’s Omnichannel RGS, BetMan, the system seamlessly connects with the customer Wallet API.

Betika customers now have access to Kiron’s popular Virtual Sports games, allowing them to place bets 24/7 on a wide range of sporting events using the same betting markets as real events. In-play betting opportunities every two minutes, enabled by a staggered schedule of events, replicate the excitement of traditional sports betting.

The successful partnership with Betika reflects the efficiency and flexibility of Kiron.Lite for end-users. Betika, an established sports betting and gaming brand based in Nairobi, Kenya, can now offer sports betting entertainment in a highly accessible format on mobile devices.

Steven Spartinos, Kiron Co-CEO, expressed his pride in developing a delivery system that overcomes challenges faced in African operations. He also highlighted the advantage this partnership brings to Betika in a competitive marketplace, ensuring players can access the right content without worrying about data consumption.

Peter Stagles, Head of Gaming at Betika, emphasized the value of the partnership, as Kiron.Lite allows them to provide their customers with Kiron’s products in the most efficient and user-friendly manner. This collaboration reinforces Betika’s commitment to enhancing their players’ betting experience.

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