Genius Sports to Provide In-Play Trading Services to BetKing
New partnership sees KingMakers’ BetKing business benefit from Genius Sports’ leading portfolio of in-play content in Nigeria, including football, tennis, and basketball
Genius Sports Limited has today announced a new agreement to supply KingMakers, one of the fastest-growing group of betting operators in Africa, with a range of in-play trading services.
The deal sees BetKing power its live betting product with ultra-fast venue content for the Premier League, La Liga, Serie A, Ligue 1, Bundesliga, English Football League, FIBA basketball, and every other major European and South American football league.
Genius Sports will also provide BetKing with its market-leading trading services, which include modeled odds feeds for major football competitions.
With in-play sports betting growing rapidly across Africa, fast and accurate odds are vital to maximizing revenues by increasing the availability of betting markets.
Tim Smeets, Trading Director at Kingmakers said “We’re thrilled to announce our new partnership with Genius Sports. Their trusted trading solutions, including low-latency in-play content on crucial football leagues like the Premier League, will enable us to offer market-leading betting experiences for BetKing users in Nigeria.”
Will Westcott, Head of Business Development at Genius Sports said “Every year, we continue to invest in delivering the highest-quality trading services for the African market. With the value of in-play betting growing across Africa, we’re excited to help BetKing execute its online sports betting vision in Nigeria, by providing it with the fastest, most reliable live content on the market for major sports.”
BetKing, the Nigerian operating business of KingMakers, has partnered with Genius Sports to enhance its in-play trading services. This new collaboration aims to boost BetKing’s growth by leveraging Genius Sports’ leading portfolio of in-play content in Nigeria, encompassing various popular sports such as football, tennis, and basketball.
The agreement between BetKing and Genius Sports will enable BetKing to enhance its live betting product by incorporating ultra-fast venue content for several prominent leagues including the Premier League, La Liga, Serie A, Ligue 1, Bundesliga, English Football League, FIBA basketball, and other major European and South American football leagues.
Moreover, the partnership will see Genius Sports deliver its market-leading trading services, including modeled odds feeds for major football competitions, which will allow BetKing to provide accurate and reliable odds to its users.
In Africa, the popularity of in-play sports betting has been rapidly increasing. Consequently, quick and precise odds are of utmost importance in order to maximize revenues by expanding the availability of betting markets.
Tim Smeets, Trading Director at Kingmakers:
“We’re thrilled to announce our new partnership with Genius Sports. Their trusted trading solutions, including low-latency in-play content on crucial football leagues like the Premier League, will enable us to offer market-leading betting experiences for BetKing users in Nigeria.”
Will Westcott, Head of Business Development at Genius Sports:
“Every year, we continue to invest in delivering the highest-quality trading services for the African market. With the value of in-play betting growing across Africa, we’re excited to help BetKing execute its online sports betting vision in Nigeria, by providing it with the fastest, most reliable live content on the market for major sports.”