Kindred Funds Groundbreaking Gambling Education Sessions for Rangers FC in Scotland
Kindred, in collaboration with Rangers FC in Scotland, will be funding independent gambling education sessions for players and staff. These sessions will be led by EPIC Risk Management, a safer gambling consultancy that works with clubs, leagues, and federations around the world.
Marking 10 Years of Collaboration
Kindred Group plc (Kindred) is celebrating 10 years of collaboration with Rangers FC this year. As part of this collaboration, Kindred has dedicated its front-of-shirt sponsorship to the “Zero % Mission.” This mission aligns with the Group’s ambition of generating zero percent revenue from harmful gambling. It also aims to establish a better model of sponsorship that benefits sporting organizations and their communities.
An Unprecedented Cooperation in Scottish Football
This cooperation between Rangers FC and EPIC is the first of its kind in Scottish football. EPIC will provide independent gambling guidance to the club’s employees. The education sessions will be tailored to individual needs and include insights from former football players who have experienced gambling-related issues, including those who have played at the international level.
Commitment to Safer Gambling
Sam Mead, UK General Manager at Kindred Group, expressed the company’s commitment to running a sustainable business based on safe enjoyment. He highlighted the investment in technology and detection software to enhance safer gambling practices. With a focus on education and safer gambling messaging, Kindred aims to lead the way in sponsorship models that benefit clubs and their communities.
Karim Virani, Chief Commercial Officer at Rangers FC, emphasized the importance of safeguarding players and staff in a welcoming environment. He expressed gratitude to Kindred for funding the sessions and supporting Rangers FC in leading the way in Scotland on this matter.
Michelle Evans, Senior Sports Partnerships Manager at EPIC Risk Management, emphasized the significance of education and the inclusion of real-life experiences in combating gambling-related harm. EPIC is proud to provide bespoke, holistic services that promote safe discussions and protect players and staff.
Kindred, Rangers FC, gambling education sessions, EPIC Risk Management, collaboration, sponsorship, safer gambling, Scottish football, independent guidance, sustainability, sponsorship models, safe enjoyment