Wooga’s June’s Journey Generates $1 Billion in Lifetime Revenue
Berlin-based studio Wooga® has announced that its flagship game, June’s Journey®, has crossed the $1 billion USD mark in lifetime gross revenue. Notably, June’s Journey is currently the highest-grossing hidden object game globally and is the first-ever German mobile game to achieve such a milestone within six years of its global launch.
Wooga’s success in surpassing the $1 billion milestone with June’s Journey is attributed to its strategic engagement with an often overlooked market segment, specifically the mature female demographic. Impressively, 90% of the game’s dedicated players are women, with a majority over the age of 55. This remarkable achievement underscores Wooga’s player-centric approach in fostering a loyal and engaged community of female gamers. The studio consistently incorporates player feedback, provides weekly fresh content, and enhances social features like ‘Club Mysteries’ to keep its player base satisfied.
Nai Chang, Managing Director at Wooga, states, “Wooga’s journey has been nothing short of remarkable. Six years ago, we focused on developing story-driven casual games, which set a precedent in the gaming industry. Our global success with June’s Journey today is a testament to both the game’s popularity and the diversity within our exceptional workforce. We believe that innovative gaming experiences are created when diverse perspectives come together.”
Ofer Kinberg, Chief Revenue Officer at Playtika, also expresses pride in Wooga and June’s Journey, recognizing their leadership in narrative-driven casual gaming. Playtika values Wooga’s dedication and passion, which align perfectly with their vision of creating exceptional gaming experiences that captivate players around the world.
It is important to note that lifetime revenues for June’s Journey include both in-app purchases and advertising revenues. Additionally, June’s Journey has been the #1 game in terms of consumer spend in the Hidden Object (Puzzle) Subgenre across the Apple App Store and Google Play since April 2019, according to Data.ai. The game is available for free download on both platforms.
Overall, Wooga’s achievement in generating $1 billion in lifetime revenue with June’s Journey demonstrates its strategic approach to engaging with a specific demographic and cultivating a loyal player base.