Heaven Media Acquires Endix: Enhancing Digital Events for Gamers
Heaven Media, a top creative marketing agency for gaming and technology, has acquired Endix, an interactive digital events platform that allows brands to connect with gaming audiences worldwide.
Endix, founded by Nikos Perifanis in 2019, offers a fully digital and immersive experience for both the gaming industry and gamers. It provides an online space where users can enjoy all the benefits of gaming exhibitions.
This partnership between Heaven and Endix will revolutionize the global digital event experience.
Accessible Digital Gaming Expos for Brands and Gamers
Endix brings brands closer to gaming audiences by offering easily accessible digital gaming expos for anyone with an internet connection. Initially created for hosting indie game events, Endix will broaden Heaven’s already extensive events portfolio, introducing new digital opportunities.
The Interactive Experience of Endix
Endix uses Unreal Engine to create an incredibly realistic city where events take place. Gamers can customize their avatars, meet friends, explore the city, and experience booths and games in real time. With the scalability of Amazon Web Services, sessions can be tailored to each brand’s needs, ensuring a seamless experience for gamers.
Endix: Breaking Barriers and Expanding Possibilities
Nikos Perifanis, the founder of Endix, expressed excitement about the collaboration: “Endix’s vision has always been about providing an accessible experience for gamers, removing physical limitations. We are thrilled to work with Heaven Media and bring even more value to their clients through our innovative events service.”
Brands’ Opportunities with Endix
Endix offers brands the chance to create digital activations and immersive experiences for gamers:
- Be accessible: Attend, connect, and engage without physical restrictions or geographical boundaries.
- Eliminate physical restrictions: Create branded activations and experiences without limits.
- Be authentic: Sell authentic brand activations globally, targeting Gen Z and Gen Alpha directly.
- Be bold: Create a fully branded gamified world that resonates with gamers.
- Direct conversions: Redirect users to preferred pages and systems through integrations and URLs.
- Advertise more: Communicate products and services in an environment where gamers are receptive.
To date, Endix has successfully hosted its own virtual event, featuring 17 explorable booths, game demos, and esports stands. This collaboration between Heaven and Endix opens up a new realm of possibilities for brands in the gaming industry.
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