The Growth of the Sports Betting Market in Europe
The Europe sports betting market is experiencing significant growth, with an anticipated reach of USD 65.54 billion by 2030. This growth is driven by the globalization of sports and the integration of international leagues and tournaments into European betting markets. Major sporting events such as the FIFA World Cup, UEFA European Championship, Wimbledon, and the Olympics attract widespread attention and betting interest from European consumers. The cancellation or postponement of sports events during the COVID-19 pandemic had a negative impact on the European sports betting market, leading to a decline in betting volumes and revenues for operators.
However, the presence of favorable betting policies in the region is driving the growth of the sports betting market. European countries like the UK, Ireland, Denmark, and France have progressive policies that promote a competitive and well-regulated betting market. This fosters innovation, improved services, and better value for consumers. Responsible gambling initiatives and regulatory bodies, such as the European Gaming & Betting Association, also contribute to building trust and confidence among consumers by ensuring fairness and transparency in betting operations.
Key Findings from the Europe Sports Betting Market Report
- The fixed odd wagering segment accounts for the highest revenue share of 27.7% in 2023 due to the stability and predictability of the payouts.
- The online platform dominates the market and is expected to grow significantly from 2024 to 2030. Collaborations between sports teams, leagues, and betting companies increase the visibility of sports betting and attract a larger customer base.
- The football segment generates the largest revenue share in 2023, driven by the popularity of football in Europe and the presence of renowned football clubs.
- The UK holds a significant share of 34.6% in 2023 and is expected to continue growing due to favorable gambling policies in the country.
Leading Companies in the Europe Sports Betting Market
- Bet365
- Ali William Hill
- Betfair
- Paddy Power
- 888sport
- Bwin
- Unibet
- Ladbrokes
- MGM Resorts International
- Betsson
Market Attributes and Forecasts
| Report Attribute | Details |
| No. of Pages | 80 |
| Forecast Period | 2023 – 2030 |
| Estimated Market Value (USD) in 2023 | $33.75 Billion |
| Forecasted Market Value (USD) by 2030 | $65.54 Billion |
| Compound Annual Growth Rate | 9.9% |
| Regions Covered | Europe |
Overview of the Europe Sports Betting Market
The Europe sports betting market is experiencing significant growth due to the globalization of sports, integration of international leagues, and favorable betting policies in the region. Major sporting events attract widespread attention and betting interest from European consumers, driving significant volumes and revenues for sports betting operators. Despite the negative impact of the COVID-19 pandemic, the market is expected to rebound and continue its growth trajectory. The online platform dominates the market, and football remains the most popular sports type for betting. Leading companies in the market include Bet365, William Hill, Betfair, and Paddy Power. With a forecasted market value of $65.54 billion by 2030, the Europe sports betting market presents promising opportunities for operators and investors.