ESA Gaming Partners with Novibet for Global Distribution Deal
ESA Gaming, the innovative games provider, has teamed up with Novibet in a deal that brings the EasySwipe portfolio to customers worldwide.
Novibet customers in Greece, Ireland, Finland, Mexico, and Colombia can now enjoy ESA Gaming’s mobile-first content. This selection of lightweight titles seamlessly integrates into sportsbooks and gaming sites. Users can easily switch between the two verticals, accessing high-quality casino games without disrupting the sports betting experience.
Novibet will benefit from the games’ proven ability to cross-sell, engaging players for longer and increasing retention rates. Top-performing titles include Pirate Mine, Fruitz & Spinz, Goal Mine, Rocket Racers, and Big Fish Bonanza.
This partnership allows ESA Gaming to expand its presence in European and Latin American markets, leveraging Novibet’s wide customer base.
According to Thomas Smallwood, Head of Marketing at ESA Gaming, “Expanding our global reach with Novibet is a great achievement and demonstrates the growing interest in our non-traditional content. With strong partners like Novibet, we can establish ourselves as a leading provider to online operators.”
Foteini Matthaiou, Casino Product & CRM Director at Novibet, stated, “As new customers with diverse demographics choose Novibet, we are always seeking alternatives to traditional slots. ESA Gaming’s EasySwipe portfolio provides unique content tailored to a growing mobile audience, allowing us to cross-sell between different verticals.”