William Hill Celebrates Grand National with 3D Projection
In a stunning display of technological innovation and racing history, William Hill, the official betting partner of the Grand National Festival, has illuminated Liverpool’s city center with a breathtaking 3D projection. The projection, showcased on the towering 457-foot St Johns Beacon, is a tribute to one of the world’s most iconic races.
The mesmerizing film features a captivating narrative that takes viewers through the Grand National’s illustrious past. From famous stories to legendary horses, the film showcases the moments that have made this event an enduring spectacle. Using the latest 3D projection mapping technology, the intro and outro of the film create a dynamic and immersive experience for viewers.
Throughout the film, attention is drawn to some of Aintree’s most renowned fences, including the infamous Becher’s Brook and The Canal Turn. The heart-stopping race past the Elbow onto the home straight is also depicted through a montage of historic races and poignant commentary.
Several racing heroes take center stage in the video, including the legendary Red Rum, who secured three victories at the Grand National. Other iconic winners, such as Don’t Push It, One for Arthur, and the formidable Corach Rambler, add to the rich tapestry of the race’s history. The film also pays homage to William Hill ambassadors Sir AP McCoy, Barry Geraghty, and renowned trainer Lucinda Russell.
The awe-inspiring projection, which is open to the public, had its debut on Wednesday evening and will continue to captivate audiences on Thursday and Friday. The goal of this visual masterpiece is to create anticipation for the upcoming Grand National event, celebrate the race’s heritage, and evoke a sense of prestige and excitement.
But the display doesn’t end there. William Hill will also publish the content on its social media channels, allowing those who couldn’t attend the live projection to experience the magic. Supported by a team of top-tier ambassadors, including Barry Geraghty, Lucinda Russell, Sir AP McCoy, and Leonna Mayor, the digital campaign is set to amplify the excitement and build anticipation for the weekend’s fixture.
Sir AP McCoy, a William Hill ambassador and Grand National winner, expressed his admiration for the film, saying, “William Hill has done an amazing job capturing the spectacle that the Grand National is and what it means to the city of Liverpool. It’s a brilliant visual, and it really builds anticipation for this year’s race.”
Mark Walton, the Racing Sponsorship Manager for William Hill, explained the inspiration behind the projection, stating, “The Grand National is one of the most famous races in the world, and we wanted to make something truly stand-out that lights up Liverpool as the nation gears up to be Grand National ready. By combining state-of-the-art technology with a stunning short film that celebrates past and present racing royalty, we’ve created something that inspires and energizes viewers and gets pulses racing ahead of Saturday’s big one.”
With its commitment to honoring tradition and embracing cutting-edge technology, William Hill has successfully brought the spirit of the Grand National to life through this mesmerizing 3D projection. As the nation eagerly anticipates the iconic race, Liverpool’s city center shines brightly as a beacon of excitement and celebration.
Stay tuned for the Grand National, a thrilling event that continues to captivate audiences as the world watches in awe of the horses, the jockeys, and the spectacle itself.