Clarion Gaming Movie Highlights Enormous Opportunities for ICE and iGB Affiliate Exhibitors in Barcelona

By Saloni Sehmi

A Vision of the Possible: ICE and iGB Affiliate Exhibitors Get a Sneak Peek of their Future Home

Barcelona, January 2025 – As ICE and iGB Affiliate gear up for their relocation to Barcelona in January 2025, exhibitors are being treated to an exclusive sneak peek of what lies ahead. Clarion Gaming, the company behind ICE and iGB Affiliate, has commissioned a virtual tour and exhibitor orientation video to give exhibitors a glimpse into their future home. This immersive 10-minute film offers a comprehensive overview of the venue, showcasing its state-of-the-art facilities and attractions.

The virtual tour, narrated by Clarion Gaming Managing Director Stuart Hunter, begins with a captivating introduction to Fira Gran Via’s integrated metro station. Located between the El Prat international airport and the historic city center, this convenient transportation hub ensures easy accessibility for attendees. Upon arrival, exhibitors will be greeted by a spacious dedicated registration area at the south entrance.

As exhibitors continue their journey, they will be guided along an elevated arterial walkway, affording them a unique bird’s eye view of the expansive 120,000 sqm exhibition space. The tour then takes them through the contemporary meeting areas and abundant break-out spaces, specifically designed to cater to exhibitors’ requirements. The tour also showcases the cutting-edge conference facilities and the venue’s three ‘Sky Gardens,’ providing visitors with a seamless blend of indoor and outdoor spaces.

One of the standout features highlighted in the video is the visitor-friendly show floor. Designed to facilitate easy navigation, this innovative layout allows attendees to quickly identify gaming verticals of interest. With five halls dedicated to the 2025 editions of ICE and iGB Affiliate, exhibitors can expect a streamlined and efficient experience.

Describing the significance of the video, Stuart Hunter expressed his excitement, saying, “This is the latest in a series of orientation initiatives that we have undertaken since October 2023. Aimed specifically at ICE and iGB Affiliate exhibitors, partners, and sponsors, this video sets the stage for the forthcoming dedicated visitor tour, ensuring everyone is well-prepared for this exciting new chapter.”

In terms of venue capacity, ICE/iGB Affiliate 2025 will occupy approximately 120,000 gross sqm of The Gran Via, an upgrade from the 100,000 gross sqm utilized in London for ICE 2024. In addition, an exclusive space of 160,000 sqm has been reserved for ICE/iGB Affiliate over the course of their five-year tenancy. The Convention Centre, located in Hall 8, offers a modular and versatile space capable of seating between 3,000 and 12,000 people.

With the completion of the virtual tour and exhibitor orientation video, Clarion Gaming aims to inspire a sense of anticipation and awe among exhibitors. By showcasing the immense potential of their new home in Barcelona, Clarion Gaming hopes to set the stage for a groundbreaking and unforgettable experience at ICE and iGB Affiliate 2025.



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