adesso to Partner with LOTTO Hamburg for Social Media Strategy
LOTTO Hamburg has chosen adesso as its digital media agency for social media operations. adesso’s Digital Experience (DX) division, which specializes in online marketing, branding, and social media, secured a four-year contract with the state lottery company. This collaboration marks the first joint venture between the two companies, as adesso has previously provided IT services for LOTTO Hamburg’s traditional projects. The partnership will focus on professional photo and video productions, strategy concept creation, and creative services for traditional social media content.
Enhancing LOTTO Hamburg’s Social Media Presence
LOTTO Hamburg aims to position itself as a responsible gaming provider with a strong connection to Hamburg through a strategic reorganization of its social media channels. The communication strategy will be enhanced to appeal to the target audience, both in terms of content and visuals. adesso impressed LOTTO Hamburg with its creative, entertaining, and bold approach to meeting the client’s expectations. Thomas Hinz, Head of Online Marketing and Sales at LOTTO Hamburg, expressed excitement about elevating their social media activities to new heights through this collaboration.
adesso’s Expertise and Big-Picture Input
LOTTO Hamburg sought a partner with comprehensive digital and customer experience expertise, as well as a deep understanding of the lottery industry. adesso stood out by offering a unique combination of creative, consulting, and IT services. With years of industry experience in the lottery sector, adesso provides innovative ideas that consider the bigger picture. In addition to the social media team, LOTTO Hamburg will also benefit from the expertise of adesso SE’s performance marketing team.
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